Monday, October 2, 2023
News Ford Secures "F-200" Trademark, Fuels Speculation on Its Purpose

Ford Secures “F-200” Trademark, Fuels Speculation on Its Purpose

Ford’s recent acquisition of the “F-200” trademark has triggered conjecture, particularly regarding its connection to the forthcoming Project T3 electric truck.


·      Ford’s registration of “F-200” trademark fuels curiosity about its intended application.

·      Speculation centers around a potential link to Project T3, Ford’s upcoming electric pickup.


Ford has secured the “F-200” trademark, creating intrigue and prompting industry speculation about its intended use. While official details remain concealed, many automotive enthusiasts and experts have focused their attention on a potential connection between this trademark and Ford’s highly anticipated Project T3 electric truck.

2024 Ford F-150 Lightning Platinum Black | Photo: Ford

Project T3, scheduled for a much-anticipated debut in 2025, represents Ford’s ambitious foray into the electric pickup market. The manufacturing hub for this future vehicle will be Ford’s BlueOval City facility situated in Tennessee.

2024 Ford F-150 Lightning Platinum Black | Photo: Ford

Though specifics about Project T3’s design remain undisclosed, Ford CEO Jim Farley has emphasized its departure from conventional pickup truck norms. Farley’s descriptions underscore a focus on reliability and adaptability in the digital era, suggesting a strong emphasis on software integration. Project T3 is anticipated to offer full software upgradability, ensuring continuous enhancements based on user experiences. This implies that every interaction with the vehicle will bring incremental improvements through software updates.

2024 Ford F-150 Lightning Platinum Black | Photo: Ford

One striking feature of Project T3 is its projected robust power export capability. While the F-150 Lightning can provide up to 9.6 kilowatts of power through the Pro Power Onboard system, Project T3 is expected to far exceed this capacity.

2022 Ford F-150 Lightning Review: Luxury Electric Truck for Those Who Don’t Really Need a Truck

Jim Farley’s comparisons have contributed to the anticipation surrounding Project T3. He has likened it to the “Millennium Falcon with a porch attached,” drawing parallels to iconic sci-fi technology and emphasizing its agility and advanced features.

2024 Ford F-150 Lightning Platinum Black | Photo: Ford

While the “F-200” trademark acquisition suggests an intriguing development, the exact role it will play in Ford’s electric vehicle portfolio remains undisclosed, leaving industry observers and enthusiasts in eager anticipation of further details.

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