Saturday, September 23, 2023
News Ford Set to Reveal Revamped F-150 at Upcoming Detroit Auto Show

Ford Set to Reveal Revamped F-150 at Upcoming Detroit Auto Show

The Iconic Pickup Gears Up for a Midcycle Refresh

The Ford F-150 has long stood as the defining symbol vehicle from Ford, as an emblem of resilience and functionality that, over the years, has consistently held the title of the best-selling vehicle line in North America. This year, the icon is set for a refreshing update.

Ford F-150 Tremor | Photo: Matt St-Pierre

Ford has confirmed plans to unveil an “all-new” F-150 pickup, complete with a fresh hybrid variant, at the much-anticipated Detroit auto show this September. The announcement, made by CEO Jim Farley, forms part of a captivating preview of the company’s plans for the coming quarters, revealed during a briefing with analysts and journalists about the second-quarter earnings.

As reported by Automotive News, this introduction comes at an opportune moment. The F-150 is slated for a mid-cycle refresh this year, bridging the gap before the launch of the next-generation model expected in 2026. This release not only underscores Ford’s dedication to maintaining the prestige of its best-selling vehicle line, and keeping its millions of customers satisfied and coming back for more.

The unveiling of the updated F-150 forms part of a series of exciting product introductions by the Detroit 3 automakers at this year’s Detroit auto show. The event, which will attract considerable attention, is set to run from September 13-24 in downtown Detroit. The F-150 was last redesigned in 2021, and this latest facelift further highlights the importance of the model to the company’s lineup.

2023 Ford F-150 Lightning | Photo: Benoit Charette

It would be reasonable to expect an updated F-150 Lightning in the near future as well as it launched only one model year later. We’ll find out more at the Motor City car show in mid-September.

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Matt St-Pierre
Trained as an Automotive Technician, Matt has two decades of automotive journalism under his belt. He’s done TV, radio, print and this thing called the internet. He’s an avid collector of many 4-wheeled things, all of them under 1,500 kg, holds a recently expired racing license and is a father of two. Life is beautiful. Send Matt an emai


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