The Ford F-150 has long stood as the defining symbol vehicle from Ford, as an emblem of resilience and functionality that, over the years, has consistently held the title of the best-selling vehicle line in North America. This year, the icon is set for a refreshing update.
Ford F-150 Tremor | Photo: Matt St-Pierre
Ford has confirmed plans to unveil an “all-new” F-150 pickup, complete with a fresh hybrid variant, at the much-anticipated Detroit auto show this September. The announcement, made by CEO Jim Farley, forms part of a captivating preview of the company’s plans for the coming quarters, revealed during a briefing with analysts and journalists about the second-quarter earnings.
As reported by Automotive News, this introduction comes at an opportune moment. The F-150 is slated for a mid-cycle refresh this year, bridging the gap before the launch of the next-generation model expected in 2026. This release not only underscores Ford’s dedication to maintaining the prestige of its best-selling vehicle line, and keeping its millions of customers satisfied and coming back for more.
The unveiling of the updated F-150 forms part of a series of exciting product introductions by the Detroit 3 automakers at this year’s Detroit auto show. The event, which will attract considerable attention, is set to run from September 13-24 in downtown Detroit. The F-150 was last redesigned in 2021, and this latest facelift further highlights the importance of the model to the company’s lineup.
2023 Ford F-150 Lightning | Photo: Benoit Charette
It would be reasonable to expect an updated F-150 Lightning in the near future as well as it launched only one model year later. We’ll find out more at the Motor City car show in mid-September.
