We’re not going to get political here, but the temptation is high. Let’s say that Ford’s not doing as well as it should in North America, and around the world and that they are well aware of its situation. Unfortunately, the American political climate is doing everything but help one of the country’s proudest products.
Ford announced a $25.5 billion reorganization plan some time ago so it’s no surprise to find out that they will be making deep cuts into its 70,000-strong white-collar workforce, among other important changes such as moving away from cars in favour of crossovers and SUVs. What is perhaps accelerating the implementation of the reorganization is Trump and Ford’s less than ideal relationship (the Focus Active affair), and the President’s auto tariffs which have cost the company $1 billion and counting.
Ford is lagging behind the majority of its rivals, from General Motors, to Volkswagen in most world markets including China, and the USA. The Blue Oval is looking for ways to partner with companies like Chinese technology giant Baidu and Silicon Valley’s Amazon in order to remain relevant and survive.
If it wasn’t for the Ford F-150, their probably wouldn’t be a new Ford F-150 for sale in the near future.