With the demise of the Fiesta and Focus, Ford has created a giant hole in their line-up. They’ve promised the return of an affordable vehicle and now we know it’s coming for 2022.
The moment Ford announced they were cutting back on all cars, we all thought the same thing: they’re abandoning a huge piece of the compact and affordable car market share. Let’s not kid ourselves, the Ford EcoSport, at $22,349, is not inexpensive, nor is it economical, or sporty or really even worth considering.
Ford has stated that they had plans to bring back an affordable nameplate before long but only now do we have a few details to share. Those who were planning to trade their Fiesta or Focus or Fusion this year will have to either shop elsewhere or patiently wait until 2022 when Ford launches a new gateway nameplate.
Jim Baumbick, Ford’s vice president of enterprise product line management, specified the date at a summit last week but neither he nor Ford hinted at this new vehicle’s body style.
Ford has big plans, as do all OEMs, for the next few years including the introduction of at least nine new product lines over the next four years. They will include, among others, the Baby Bronco for mid-2020, the actual Bronco SUV due in late 2020, a compact pickup by 2022 and the Mustang-inspired electric crossover.