Sunday, July 14, 2024
NewsFord to Retire Three Nameplates for Expanded Electric Vehicle Lineup

Ford to Retire Three Nameplates for Expanded Electric Vehicle Lineup

Ford’s plan to invest in battery-powered vehicles will lead to discontinuation of Edge, Escape, and Transit Connect models.


  • Ford’s Edge, Escape, and Transit Connect models are set to be discontinued to make way for an expanded electric vehicle lineup.

  • The Canada-based Oakville plant will shift its production focus to EVs following the retirement of the Edge.

  • Ford’s commitment to electric vehicles includes plans for an innovative electric pickup and an Explorer-like electric crossover.


Ford, despite anticipating a $4.5 billion loss for its electric car division in 2023, is committed to bolstering its investment in battery-powered vehicles by discontinuing at least three established nameplates. The Edge, Escape, and Transit Connect models are set to be phased out in favor of expanding the electric vehicle lineup.

2023 Ford Escape | Photo: Ford

Reports from Automotive News reveal the imminent fate of these models. The Edge is projected to exit the American market by 2024 to repurpose the Canada-based Oakville plant for electric vehicle production, potentially retaining a presence in overseas markets. Similarly, the Transit Connect will bid farewell to the American market after the 2023 model year, with prospects of continued availability in select European markets.

2023 Ford Escape | Photo: Ford

The current generation of the Escape, Ford’s compact crossover, is anticipated to conclude its run in 2025, paving the way for an upcoming undisclosed electric model. This strategic shift is part of Ford’s pursuit to reallocate resources toward electric vehicle innovation and manufacturing.

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Ford’s strategy extends to introducing a range of electric vehicles, including an upcoming electric pickup projected for production in 2025. This pickup would be designed to offer innovative capabilities while streamlining manufacturing costs compared to the F-150 Lightning. Another electric model in development features Explorer-like dimensions, three rows of seats, and an estimated 560-kilometer range. This model will replace the Edge on the Oakville assembly line after facility renovations for electric vehicle production.

2023 Ford Escape ST-Line Elite | Photo: Ford

Notwithstanding its electric vehicle focus, Ford remains committed to its conventional gasoline models. The updated F-150 is set to debut at the 2023 Detroit auto show as a 2024 model, and a street/performance-focused variant might expand the range. Looking ahead, the next-generation F-150 will launch in 2026 on a new platform, further underlining Ford’s commitment to both electric and traditional ICE vehicle development.


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