Wednesday, July 8, 2020
News Ford Trademarks Bronco Big Bend, Adrenaline, Badlands And More

Ford Trademarks Bronco Big Bend, Adrenaline, Badlands And More

We’re getting a first glimpse at what the Bronco’s line-up might look like. If anything, it’s going to be rugged!

Ford is in the midst of a trademark shopping spree, plonking down some money for names that could only be reserved for its real truck collection. Although a Ford Escape “Badlands” could work, we and the interwebs seem to agree that it would better fit the Ford Bronco or F-150.

Between Motor1 and Ford Authority’s findings, at least seven names or trims have recently been trademarked. The Ford Bronco gets four of these names, the first on the list being Bronco Adventurer which will probably be used to introduce the “baby Bronco” we’ve read so much about. The Bronco Sport will probably be the entry-level Bronco, much like the Sport iteration of the Jeep Wrangler.

Following it is the Bronco Big Bend, Bronco Outer Banks, the latter possibly resurrecting the old Ford Explorer Eddie Bauer trim which was a tasteful mix of luxury and ruggedness.

The Adrenaline and Badlands monikers should apply to pickups. The former was once a version of the Ford Explorer Sport Trac, if you recall. Although the Sport Trac Adrenalin concept was hardcore, the production version had nothing more than fancy wheels and a few visual enhancements. The Ranger Adrenalin could be one of two things: the stop-gap between the regular Ranger and the Ranger Raptor or potentially a real performance version of Ranger dedicated for road use.

Badlands may find duty as a hardcore off-road version of the Ford F-150, possibly to counter the Chevy Silverado Trail Boss. Unlike the Raptor, it’ll keep a “normal” engine as opposed to the high-output 3.5-litre EcoBoost V6.

We’re convinced there’ll be much more to report on the Bronco, and we look forward to finding out more!

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Matt St-Pierre
Matt St-Pierre
Trained as an Automotive Technician, Matt has two decades of automotive journalism under his belt. He’s done TV, radio, print and this thing called the internet. He’s an avid collector of many 4-wheeled things, all of them under 1,500 kg, holds a recently expired racing license and is a father of two. Life is beautiful. Send Matt an emai

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