Ford has recently trademarked a number of new names for off-road models.
“Rattler” sounds like a vehicle designed for off-roading in the desert.
The Ford Raptor is undoubtedly the most recognized off-road-dedicated high-performance pickup. In fact, the word Raptor alone could be considered a brand. As such, it is reserved for the more hardcore variants of vehicles like the Ranger, Bronco, and F-150. Similar in tone, the word “Rattler”, as recently trademarked by Ford, could indicate the coming of an off-road version of the Maverick.
Clearly, the Ford Maverick is not a typical truck. Destined for pickup buyers that were not really in the market for one, some potential owners might be interested in a more rugged version, whether or not they plan on using it for its intended purpose. As we know, “safari all the things” is a hot trend at the moment and it could work for the Maverik.
Carbuzz reports that the trademark for “Rattler”, filed with the United States Patent and Trademark Office, reads as follows: It is “intended to cover the categories of motor vehicles, namely, automobiles, pick-up trucks, electric vehicles, sport utility vehicles, off-road vehicles, and their structural parts.”
Sounds about right.