There is no need to remind people that car production is not sufficient to meet demand at the moment, and it is the same story on the electric side. Tesla is selling its vehicles at a record pace, a trend observed among traditional car brands where the few electric models offered are all sold out months in advance.
Ford is no exception, of course, although the Dearborn giant intends to speed up the process. In fact, Ford CEO Jim Farley posted on his Twitter account that Ford will accelerate production capacity to reach the 600,000-unit annual assembly mark by the end of 2023.
The video shows several stages of the assembly of the three Ford electric vehicles of the moment – the Mustang Mach-E, the Ford E-Transit and the F-150 Lightning truck – and some testimonies of employees, but also of company executives. And as this short video reminds us a few times, this increase in production rate is only the beginning.
Already, assembly sites are running at full capacity all over the world, but the manufacturer is going to invest in the construction of several battery production and final assembly plants as well.
Expect Ford to introduce more pure electric models to its lineup in the coming months and years, but the automaker must first consolidate production of these first three very different vehicles, much like Tesla has been doing for the past few months.
Of course, this corporate video serves to spread the good news, one that puts Ford in the camp of serious electric vehicle producers. But, beyond this official announcement, electric motorists can rejoice in seeing another major player invest significant amounts of money in its own electric shift. In the end, it’s consumers who will benefit from this acceleration of production at Ford, but also at other brands.