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NewsFord Will Use « Model e » as the Name for its New EV...

Ford Will Use « Model e » as the Name for its New EV Division

Ford’s “Model e” has the same potential to change the auto industry as did the Model T


  • Ford’s new all-electric auto division will develop EV and connectivity technologies for the company.

  • Eight years ago, Tesla wanted to use “Model E” to complete is “SEX” lineup.

  • Yes, this was done to spite Tesla.


Ford put its foot down back in 2014: there was no way Elon Musk was going to get the Model E moniker for his line of EVs. It’s unclear if at the time Ford had plans for the name but they do now.

Electric or Gasoline: Ford Separates its Activities in Two

Last week, Ford announced that they were going to split its activities into two separate divisions. One will involve the internal combustion engine while the other will focus on EVs. It is the latter will henceforth be known as Model e. The lowercase “e” is intentional.

“We chose Model e to signal our ambition,” Mark Truby, Ford chief communications officer, told the Detroit Free Press. “Model T changed the way people moved and changed the world in many ways. Model e has the same ambition.”

Ford Model e will develop and work on battery electric vehicles and connectivity. Ford CEO Jim Farley will lead this division which will exist alongside Ford Pro (commercial division) and Ford Blue, the ICE part of the company.

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Matt St-Pierre
Matt St-Pierre
Trained as an Automotive Technician, Matt has two decades of automotive journalism under his belt. He’s done TV, radio, print and this thing called the internet. He’s an avid collector of many 4-wheeled things, all of them under 1,500 kg, holds a recently expired racing license and is a father of two. Life is beautiful. Send Matt an emai

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