The automaker aims to sell 400,000 EVs per year starting in 2028.
All four models are expected to be sold in the United States, but they will be made in Japan.
The company aims to have 40% of its sales be electrified vehicles by the end of the decade.
In order to make up for lost time on the EV market, Subaru wants to launch four new electric SUVs by the end of 2026.
These new models will be possible due to the addition of two assembly lines in 2026 and 2027 which will be dedicated to the production of electric vehicles.
Combined, these facilities will be able to supply 400,000 EVs per year to the global market, which is the automaker’s targeted output for 2028 and beyond.
The company’s president confirmed that all four models will be available in North America, but they will be manufactured in Japan despite the United States making up about 70% of Subaru’s global sales.
This means that buyers won’t be able to benefit from federal incentives in the United States, at least until the automaker decides to overhaul its Indiana factory in order to add local EV production.
Despite this, Subaru is confident that its American customers will not be deterred by the lack of incentives since it offers low lease and loan rates and also because it has a higher proportion of cash buyers than its competitors.
Subaru says it will benefit from its collaboration with Toyota in order to source batteries for its four new electric models, which should allow it to reach a target of 200,000 EV sales per year in 2026.
In addition to this sales goal, the company is aiming to have 40% of its global sales come from hybrid and fully electric vehicles by the end of the decade, and it wants to electrify all of its models only a few years later.
Source: Automotive News
