Last July, some information leaked on Ford working on launching a pickup based on the Bronco.
Images showing a Jeep Gladiator at a Ford facility could mean that benchmarking is taking place.
Ford dropped officially dropped cars in favour of SUVs and trucks recently. The fruits of this refocusing of resources have landed the market with an all-new F-150, the all-electric Mustang Mach-E and F-150 Lightning, and, most recently, the official introduction of the all-new 2022 Maverick pickup. And when it comes to pickups, Ford’s far from done.
Other new products which have come to light are the Bronco and Bronco Sport last year. The latter serves as the basis for the Maverick while the former will spawn its own pickup iteration à la Jeep Gladiator. The Jeep Wrangler’s pickup brother was spotted twice, according to Ford Authority, at a Detroit Ford facility sporting manufacturer plates meaning this wasn’t a rental unit.
Stories and rumours about a Bronco-based pickup (the Bronco being itself based on the Ranger) have circulated for two years. In July of 2020, the Bronco pickup was all but confirmed. Either way, Ford would be foolish not to cash in on an increasing demand for these smaller (sub-full-size) pickups. For this reason, we think it’ll come sooner rather than later.