We can expect a more distinctive design from the German brand.
The CLA concept gives a good idea of what’s to come.
The future of the silver star is bound to involve electrification. In this respect, Mercedes-Benz can hardly be said to be resting on its laurels, as the German manufacturer already has several vehicles strategically placed in competitive segments. The brand even has a few exclusively electric products, including the EQE and EQS sedans and SUVs.
However, the design of these two models, with their teardrop silhouettes, has repercussions on the perception of customers accustomed to the German division’s more expressive products. TopGear.com spoke to Christoph Starzynski, Mercedes-Benz Vice President Automotive Engineering, at the recent CES show in Las Vegas.
Starzynski made no attempt to avoid the subject, even admitting that negative comments about current electric models would be taken very seriously.
He also confirmed that the recent CLA concept gave a good idea of this desire to bring more distinctive products to market. The presence of a more pronounced “grill” at the front, or this more traditional sedan silhouette with hood, cabin and trunk, are hints of what’s to come in a few years’ time.
Another element set to change on the brand’s various electric models is the name. Indeed, with a standardization of the range, the EQ badge could be sent into retirement, but it seems that this label counts for a lot internally.
Hopefully, the EQ and thermal ranges will eventually no longer need this nomenclature preceded by “EQ”. In fact, it wouldn’t be surprising if the first vehicle to change its name permanently were the G-Class, the 4×4 with a more traditional build that, in its case, has absolutely nothing to do with the aerodynamic Mercedes-Benz vehicles of the moment.