The automaker currently only sells the Cadillac XT4 and the Chevrolet Corvette in Europe
GM wants to increase its presence on the continent with a full lineup of EVs
This means that some new EVs will be unique to Europe
General Motors announced in the last few months that it wants to re-enter Europe with a full lineup of electric vehicles after having almost left the entire market with the sale of Opel and Vauxhall.
In order to achieve its goal of overtaking Tesla in terms of global sales, General Motors will need to regain a much larger market share in Europe. This could prove difficult since many other automakers have a strong presence in the EV market in Europe, but the company’s executives are confident.
Indeed, they say that the European market is one of the strongest in terms of EV adoption, which means that electric vehicles from General Motors could be quite popular right from their arrival in Europe.
In order to work with the difference in tastes and requirements between European buyers and their North American counterparts, GM is considering developing a number of models that will be sold only in Europe.
These models would be on the smaller end of the market, such as city cars and sub-compact crossovers since these vehicles are much more popular in Europe than in the US or Canada, which is why other automakers don’t sell all of their products in every market either.
This doesn’t mean that no models can be shared between markets however and GM is expected to offer the new Blazer EV and the upcoming Equinox EV in Europe, in addition to the Cadillac Lyriq, which was already confirmed for that market.
The automaker hasn’t said when it intends to sell its first new models in Europe, but this should happen quite soon if it wants to achieve its goal of overtaking Tesla by 2025.