According to an article on thekoreancarblog.com, Genesis is currently working on a future electrically powered compact hatchback. The luxury wing of the Hyundai group is on a roll right now, so this rumor is no surprise.
The publication cites industry sources as saying that the future compact car will be named “JE” and will go into production in July 2023 for release a little later in the fall of the same year. However, the supply chain crisis still plaguing the automotive industry could thwart the plans of senior management. After all, this supply chain crisis doesn’t seem to be going away anytime soon.
As the article mentions, it would be surprising if this future “JE” is the name reserved for the next generation of the G70 sedan, the brand’s most compact car that entered service in 2018 as a 2019 model. Recall that Genesis also markets a wagon version – or “Shooting Brake” if you prefer the European name – of that same sedan. Unless the brand’s strategists are already thinking of renaming the sedan, although that possibility seems unlikely, given the current nomenclature reserved for the electric version of the G80 sedan, simply called the G80e.
It will be interesting to watch Genesis in the coming months, as the brand is making interesting progress at the moment. Genesis already has three SUVs (GV60, GV70 and GV80) and three sedans (G70, G80 and G90), but the flexibility of the E-GMP platform would make it easier to integrate another electric vehicle into the lineup.
Unfortunately, it’s too early to tell if this future compact car will be part of the North American strategy, but with the North American consumer craze for utility vehicles, it wouldn’t be surprising if this car was left out of the local equation.