Sunday, April 21, 2024
NewsGenesis Could Launch Hybrid Models in 2025

Genesis Could Launch Hybrid Models in 2025

Genesis is expected to launch its first hybrid models next year, alongside new hybrid options from Kia and Hyundai.

  • The company had previously planned to launch only electric models starting in 2025.

  • Now, sources claim the G80 and GV70 could become the brand’s first hybrid vehicles.

  • Hyundai and Kia are also expected to add hybrid versions to their lineups soon.

Faced with a reduction in the popularity of electric vehicles globally, Genesis is expected to launch its first hybrid models in 2025.

According to The Korea Economic Daily, the automaker could introduce new hybrid variants of its most popular models, such as the G80 and the GV70.

This goes against the brand’s previous decision to only add electric models to its lineup starting in 2025, but it isn’t all that surprising.

Indeed, the company has seen the popularity of its electric vehicles stagnate in 2023, a trend that has been observed across the industry.

While Genesis sold about 10,000 more cars in 2023 than it did in 2022 globally, it sold around 100 fewer electric vehicles.

Of course, this is not a catastrophic drop, but it requires the company to rethink its strategy in order to further its growth.

On the other hand, hybrid vehicles have seen an increase in popularity over the same period, with Toyota selling 3.4 million of them globally, 31% more than in 2022.

Closer to Genesis, Hyundai and Kia have recorded increases in sales of their hybrid and plug-in hybrid models of 41% and 51% in the United States respectively.

2023 Genesis Electrified G80 | Photo: Matt St-Pierre

At the moment, we don’t know much about future Genesis hybrid models, except that they will use a 2.5L engine instead of the 1.6L that is installed in the new Kia Sorento and Carnival hybrid.

These hybrid models are expected to be of the traditional kind, but plug-in variants could also be on the way since American Genesis dealers have reportedly asked the company to add this technology to its portfolio.

In addition to Genesis, Hyundai and Kia are also planning to launch new hybrid models in the coming months or years, but not all of them might make it to the North American market.

Indeed, the Hyundai Palisade should get a hybrid variant powered by the same 2.5L as the upcoming Genesis models, and it would be surprising if the related Kia Telluride didn’t offer the same technology shortly after.

Other models that will soon receive the hybrid treatment include the Kia Seltos and the Hyundai Staria, a minivan not sold in the U.S. and Canada.

Source: The Korea Economic Daily

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