Sunday, April 21, 2024
NewsGenesis GV60 Magma Concept Lights New York Show on Fire

Genesis GV60 Magma Concept Lights New York Show on Fire

Piping hot Genesis

  • Magma gets performance and appearance upgrades

  • The hottest colour in the Genesis lineup

Genesis has just launched a new performance brand. It’s called Magma, and the first time we’re seeing it is on the red hot Genesis GV60 Magma Concept.

The name comes from that glowing red paint job. It’s not the first and it won’t be the only Genesis model to wear that slick paint (the company showed off a whole pile of them ahead of the New York Auto Show), but the GV60 Magma concept goes beyond that.

Magma takes the GV60’s already hot design and makes it even better. The awkward chrome around the greenhouse is blacked out. There’s a big new wing and an even larger black-out rear diffuser. Then Genesis pushed out the wheel arches to fit the titanium-colour flow-formed 21-inch wheels with integrated aero discs. Then, of course, there are the new front end and fender vents to help keep the brakes and batteries cool in go-fast runs.

Genesis Magma Concept Lineup| Photo: Genesis

Genesis didn’t talk about any performance enhancements from the motors, but the company did say that it will have “improved battery and motor technology.” The company said that this is its first step in ” creating a deeper emotional connection between the driver and the vehicle.”

Magma will become the Genesis performance brand. The first production model will be the G80 Magma Special, a model exclusively for the Middle East that gets “improved driving performance.” Expect more piping hot Magma to come, with every model in the company’s stable getting one sooner or later.



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