Sunday, February 28, 2021
News Genesis Has Trademarked G70e, GV80e, And Others. Are They Going Full-Electric?

Genesis Has Trademarked G70e, GV80e, And Others. Are They Going Full-Electric?

Hyundai Group’s plans to become a global EV leader will probably involve Genesis as well


  • The full list also includes a GV90e.

  • Typically, “e” stands for some form of electrification.


These trademark filings made in Korea raise many questions but no doubts. The first question is what’s the “e” stand for in the name? Is Genesis planning on introducing an electrified version of all their current (and future models) and if so, what kind of electrification. The absence of doubt comes from the fact that Genesis has proven to be extremely capable of building luxury vehicles.

Reports of an electric SUV bearing the name Genesis surfaced a while back but this is the first time that hints of a fully-electrified portfolio surface. The question is whether the “e” will be used to identify a PHEV or a full-electric model. Odds are that they will be EVs as PHEVs are slowly losing traction around the globe.

2022 Genesis GV70
2022 Genesis GV70 | Photo: Genesis

The list of trademarked vehicle names is as follows: G70e, G80e, GV70e, GV80e, G90e, and GV90e, as reported by The Truth About Cars. The last one is also news as a GV90 would normally be an SUV that would sit above the GV80, as the G90 sedan is one notch over the G80. We could speculate that the GV90e will be a large 3-row luxury SUV and that it may only be offered as an EV…

The bottom line here is that Genesis, through Hyundai‘s big EV plans, seems to be planning on releasing a complete lineup of electrified vehicles in the near future.

2021 Genesis G80 | Photo: Matt St-Pierre

2021 Genesis G90 | Photo: Matt St-Pierre

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Matt St-Pierre
Matt St-Pierre
Trained as an Automotive Technician, Matt has two decades of automotive journalism under his belt. He’s done TV, radio, print and this thing called the internet. He’s an avid collector of many 4-wheeled things, all of them under 1,500 kg, holds a recently expired racing license and is a father of two. Life is beautiful. Send Matt an emai

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