Monday, September 27, 2021
News Genesis Shows G70 Touring Car Concept for Gran Turismo

Genesis Shows G70 Touring Car Concept for Gran Turismo

Is Genesis going racing?

  • Is Genesis planning a real GT racer?

  • Model made virtual debut at Monterey Car Week


If the latest from Genesis looks like it’s more fitting for a game than the road, then that’s because it is. The Genesis G70 GR4 isn’t a plan for a future touring car from the brand, instead, it is a concept that was designed using augmented reality and is for the Gran Turismo video game.

It was revealed at an installation called “The Performance of Design” as part of Monterey Car Week. Also revealed at the event were three looks at a possible Vision Gran Turismo concept, another vehicle showcase designed exclusively for the Playstation world.

“The G70 GR4 GT builds on the existing G70 model to create a bold, yet elegant, high-performance racing vehicle,” said SangYup Lee, Senior Vice President and Head of Global Genesis Design. “We are pleased to be presenting this vehicle and others as we explore the brand’s entry into motorsport.”

The GR4 GT that turns the G70 into a massive-wing widebody touring car competitor will likely be made available in the latest Gran Turismo game sooner or later, even if it doesnt’ end up making it to an actual racetrack near you.

Guests were able to take the GR4 GT for a virtual spin at the event, as well as the three other GR1 concept cars, using a new booth that mixed augmented reality and virtual reality technologies to showcase the vehicles.

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