Monday, March 30, 2020
News German Ford Dealers Show Little Interest In Selling The Ford Mustang Mach-E

German Ford Dealers Show Little Interest In Selling The Ford Mustang Mach-E

A weak return on the investment leads German Ford dealers reject the Mustang Mach-E

  • Only 20% of the dealer body has signed to sell the fully electric Mach-E.
  • The main cited reason is that margins are far too slim for the required investment.
  • Reservations for the Mach-E opened last fall.

This is probably not an accurate portrait of what’s to come for the all-new, all-electric Ford Mustang Mach-E. Last fall, a letter in regard to the Mach-E was sent to all German Ford dealers who are part of the Ford Partner Association in the country and only 20% have signed on. The main criticism is that margins for the car are set too low. Revisions are being made to address the concerns.

In order to sell the Ford Mustang Mach-E, dealerships were required to install two 22 kWh type 2 charging stations but this has been revised to two 11 kWh units. There are other factors at hand including training for staff and perhaps the biggest hurdle of all, no money to be made on servicing the cars.

And then, there’s dealing with the Ford Mustang Mach-E “worth.” Johann Gesthuysen, President of the Ford Partner Association, said: “In addition, we were able to give dealers the freedom to choose whether or not to take on the residual value risk for the partially and fully electrified models in leasing transactions.”

If anything, this experience will serve other markets including the US and Canada when the Mach-E becomes available sometime next year.

Source: kfz -betrieb

Trending Now

Lightweight And Sport Packages On The Way For The Porsche 911 Turbo S

Lightweight package drops 66lbs and makes better noises. Sport package adds visual goodies. The 911 Turbo S starts at $231,700. This is the kind...

Hyundai i20 N Caught Lapping The Nürburgring

Extra-hot-hatches are trending in Asia and Europe. Hyundai i20 N could have at least 200-horsepower to play with. FYI, the Hyundai i20 is...

Kia Stinger Spied With A Facelift

An updated Kia Stinger was never formally announced. The Kia Stinger is a fan and driver favorite but sales are not following. Images...

Law Enforcement Lenient In Some Cases But Not For Street Racing

Empty highways are tempting drivers to push their cars. In Toronto alone, 18 motorists charged with “stunt driving” recently. The penalty for such...

Production of the Polestar 2 begins in China

Polestar 2 to start at $69,900 in Canada. The fully electric, five-door fastback gets two electric motors and AWD. Zero to 100 km/h...
Matt St-Pierre
Matt St-Pierre
Trained as an Automotive Technician, Matt has two decades of automotive journalism under his belt. He’s done TV, radio, print and this thing called the internet. He’s an avid collector of many 4-wheeled things, all of them under 1,400 kg, holds a recently expired racing license and is a father of two. Life is beautiful. Send Matt an emai

1 COMMENT

LEAVE A REPLY

Please enter your comment!
Please enter your name here

This site uses Akismet to reduce spam. Learn how your comment data is processed.