Wednesday, July 28, 2021
News German Ford Dealers Show Little Interest In Selling The Ford Mustang Mach-E

German Ford Dealers Show Little Interest In Selling The Ford Mustang Mach-E

A weak return on the investment leads German Ford dealers reject the Mustang Mach-E

  • Only 20% of the dealer body has signed to sell the fully electric Mach-E.
  • The main cited reason is that margins are far too slim for the required investment.
  • Reservations for the Mach-E opened last fall.

This is probably not an accurate portrait of what’s to come for the all-new, all-electric Ford Mustang Mach-E. Last fall, a letter in regard to the Mach-E was sent to all German Ford dealers who are part of the Ford Partner Association in the country and only 20% have signed on. The main criticism is that margins for the car are set too low. Revisions are being made to address the concerns.

In order to sell the Ford Mustang Mach-E, dealerships were required to install two 22 kWh type 2 charging stations but this has been revised to two 11 kWh units. There are other factors at hand including training for staff and perhaps the biggest hurdle of all, no money to be made on servicing the cars.

And then, there’s dealing with the Ford Mustang Mach-E “worth.” Johann Gesthuysen, President of the Ford Partner Association, said: “In addition, we were able to give dealers the freedom to choose whether or not to take on the residual value risk for the partially and fully electrified models in leasing transactions.”

If anything, this experience will serve other markets including the US and Canada when the Mach-E becomes available sometime next year.

Source: kfz -betrieb

Trending Now

New Report Says Toyota Has Moved From Clean Car Leader to Working to Delay Them

Toyota introduced the first hybrids, but has pursued fuel cells over batteries Report says automaker actively working to slow EV mandates For years, Toyota...

Audi Headed to Dakar With Range-Extended EV

Audi bringing new RS Q to Dakar Rally Two weeks and thousands of km of off-road punishment Audi is getting ready to take an...

Ferrari SF90 Stradale Sets Lap Record at Indy

Most powerful F-car sets road course record at Indy Ferrari was there for a day of customer racing and events Ferrari's SF90 Stradale Assetto...

Ford Tricks Out Mustang Mach-E to Honour WWI Women Pilots

Ford's 12th custom vehicle to support EAA efforts This Mustang Mach-E decorated to pay tribute to women volunteer pilots For years now, Ford has...

All-New 2022 Subaru BRZ Offered from $27,995 in the US

It’s got more power and weighs the same as the old car. A Torsen limited-slip differential is standard. The new BRZ arrives in...
Matt St-Pierre
Trained as an Automotive Technician, Matt has two decades of automotive journalism under his belt. He’s done TV, radio, print and this thing called the internet. He’s an avid collector of many 4-wheeled things, all of them under 1,500 kg, holds a recently expired racing license and is a father of two. Life is beautiful. Send Matt an emai

1 COMMENT

LEAVE A REPLY

Please enter your comment!
Please enter your name here

This site uses Akismet to reduce spam. Learn how your comment data is processed.