German Ford Dealers Show Little Interest In Selling The Ford Mustang Mach-E

• Only 20% of the dealer body has signed to sell the fully electric Mach-E.
• The main cited reason is that margins are far too slim for the required investment.
• Reservations for the Mach-E opened last fall.

This is probably not an accurate portrait of what’s to come for the all-new, all-electric Ford Mustang Mach-E. Last fall, a letter in regard to the Mach-E was sent to all German Ford dealers who are part of the Ford Partner Association in the country and only 20% have signed on. The main criticism is that margins for the car are set too low. Revisions are being made to address the concerns.

In order to sell the Ford Mustang Mach-E, dealerships were required to install two 22 kWh type 2 charging stations but this has been revised to two 11 kWh units. There are other factors at hand including training for staff and perhaps the biggest hurdle of all, no money to be made on servicing the cars.

And then, there’s dealing with the Ford Mustang Mach-E “worth.” Johann Gesthuysen, President of the Ford Partner Association, said: “In addition, we were able to give dealers the freedom to choose whether or not to take on the residual value risk for the partially and fully electrified models in leasing transactions.”

If anything, this experience will serve other markets including the US and Canada when the Mach-E becomes available sometime next year.

Source: kfz -betrieb