Thursday, February 22, 2024
News GM Could Reverse Course, Add Hybrids to Lineup

GM Could Reverse Course, Add Hybrids to Lineup

Bring back the HEV?

  • GM may bring back hybrids to fill electric gap

  • Slowing EV plans could make hybrids a necessity

After dropping hybrids, along with almost all of its cars, General Motors is revisiting its electrification options for North America.

News of the possible reversal comes from The Detroit News. A GM spokesperson said that “GM is currently assessing potential future investment,” and that “No final decision has been made. GM is committed to an all-EV future globally. On that pathway, we continue to study consumer preferences and powertrain options, to ensure we best respond to customer demand and comply with an uncertain, complex and increasingly stringent regulatory landscape for 2027 and beyond.”

It’s a big change from GM President Mark Reuss’ interview in 2022 with Business Insider where he said “We’re not going to dilute our investment with hybrids.”

GM’s last hybrid was the 2019 Chevrolet Volt plug-in, not counting the ultra-low volume Chevrolet Corvette E-Ray. GM hasn’t seemed to have much luck with hybrid sales, despite an early offering of its full-sized SUVs in mild hybrid form and other mild hybrid and PHEV attempts along the way.

The automaker has struggled with its electric vehicle transition. It has recently withdrawn a production target that would see 400,000 EVs built in the first half of 2024, though 1 million by the end of 2024 is still on the table.

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