Wednesday, February 28, 2024
News GM Files For GMC Granite Trademark Once More

GM Files For GMC Granite Trademark Once More

Now trademarked for a fourth time, we’re convinced the GMC Granite subcompact crossover is on its way.

The GMC Granite Concept was revealed almost ten years ago but we’ve yet to see a follow-up to what was a fairly cool subcompact crossover. Although no physical update to the Concept has seen the light of day, the name Granite certainly lives on.

Earlier in April, General Motors filed a trademark for the GMC Granite name in the US leading us to believe it could be on the way sooner rather than later. If anything, and as this is no less than the fourth time that GM files the trademark, it’s still in the cards for GMC.

At the moment, GMC’s least expensive proposed SUV is the Terrain which starts at over $33,000. A Granite with standard AWD and a base price just under the mid-$20k mark could help GM’s truck brand gain traction in a growing segment.

Elsewhere in GM’s extensive product portfolio, Chevrolet has the Trax while Buick has the Encore. If anything, for GMC not already have a small CUV seems like an oversight on GM’s part.

It’s highly probable that GMC was waiting for the coming of the next generation Trax, which should be called Trailblazer, and use its new VSS-F platform underpinnings on which to build its own vehicle.

There are no other details or timelines available however we’re willing to bet that between now and this year’s LA Auto Show, images of the new Granite are bound to surface.

GMC Granite Concept
GMC Granite Concept of 2010

Source: GM Authority

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Matt St-Pierre
Trained as an Automotive Technician, Matt has two decades of automotive journalism under his belt. He’s done TV, radio, print and this thing called the internet. He’s an avid collector of many 4-wheeled things, all of them under 1,500 kg, holds a recently expired racing license and is a father of two. Life is beautiful. Send Matt an emai

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