GM Launches New Logo Along With “Everybody In” Campaign

• This is part of GM’s plans to accelerate the mass adoption of EVs.

• Between now and 2025, GM will introduce 30 new EVs, starting this year.

• The Ultium platform will power this product onslaught.

General Motors introduced its flexible Ultium battery technology in early 2020, just as the pandemic was taking over the Globe. While the announcement did garner much attention, its significance may have been partially lost in the brouhaha. Phase 2 of GM’s EV plans begins now with a new logo and marketing campaign.

GM describes this campaign as a call to action to accelerate the mass adoption of electric vehicles. In order to support their efforts, as part of their $27 billion investment in EVs and AV technologies through 2025, they will launch no fewer than 30 new EVs globally by the same date.

They will leverage their Ultium battery technology which will power everything from the GMC HUMMER EV and Cadillac LYRIQ, all the way down to mass-market affordable vehicles.

“There are moments in history when everything changes. Inflection points. We believe such a point is upon us for the mass adoption of electric vehicles,” said Deborah Wahl, GM global chief marketing officer. “Unlike ever before, we have the solutions, capability, technology, and scale to put everyone in an EV. Our new brand identity and campaign are designed to reflect this.”

As we reported only days ago, GM’s goal of a million EV sales by 2025 comes three years after Volkswagen’s plan. Tesla’s ongoing growth plans, with new plants in Germany and Texas, could see them hit the 1 million units in about two years.