Friday, January 21, 2022
News GM Launches New Logo Along With “Everybody In” Campaign

GM Launches New Logo Along With “Everybody In” Campaign

GM logo evolves in conjunction with its all-inclusive marketing campaign for EVs


  • This is part of GM’s plans to accelerate the mass adoption of EVs.

  • Between now and 2025, GM will introduce 30 new EVs, starting this year.

  • The Ultium platform will power this product onslaught.


General Motors introduced its flexible Ultium battery technology in early 2020, just as the pandemic was taking over the Globe. While the announcement did garner much attention, its significance may have been partially lost in the brouhaha. Phase 2 of GM’s EV plans begins now with a new logo and marketing campaign.

2022 GMC HUMMER EV | Photo: GMC

GM describes this campaign as a call to action to accelerate the mass adoption of electric vehicles. In order to support their efforts, as part of their $27 billion investment in EVs and AV technologies through 2025, they will launch no fewer than 30 new EVs globally by the same date.

They will leverage their Ultium battery technology which will power everything from the GMC HUMMER EV and Cadillac LYRIQ, all the way down to mass-market affordable vehicles.

“There are moments in history when everything changes. Inflection points. We believe such a point is upon us for the mass adoption of electric vehicles,” said Deborah Wahl, GM global chief marketing officer. “Unlike ever before, we have the solutions, capability, technology, and scale to put everyone in an EV. Our new brand identity and campaign are designed to reflect this.”

Cadillac LYRIQ | Photo: Cadillac

As we reported only days ago, GM’s goal of a million EV sales by 2025 comes three years after Volkswagen’s plan. Tesla’s ongoing growth plans, with new plants in Germany and Texas, could see them hit the 1 million units in about two years.

New GM logo | Photo: GM

New GM logo | Photo: GM

Trending Now

David Brown Automotive Shows Off First Speedback Silverstone Edition

Just 10 cars to be built, taking 8,000 hours to build Look combines classic styling with modern chassis David Brown Automotive has just sent...

Volkswagen Once Again Reminding us that the ID. Buzz Goes Live on March 9th

VW teased us with the Buzz in November. This time, they took to Twitter with a quick tour of the last camo’d version. We...

Saleen Looking to Build an Electric Supercar

Saleen is on the cusp of launching new products. The next step is funding. The tuner filed with the Securities and Exchange Commission for...

The all-new Honda Civic Type R Prototype Premieres at the Tokyo Auto Salon

The shared video shows the new Civic Type R running laps around the Suzuka Circuit in Japan. The previous FK8 Type R makes...

Vehicular Manslaughter is Verdict Against Tesla Driver on Autopilot

The 2019 crash killed two occupants in a Honda Civic. These are the first felony charges handed down following a fatal crash involving...
Matt St-Pierre
Trained as an Automotive Technician, Matt has two decades of automotive journalism under his belt. He’s done TV, radio, print and this thing called the internet. He’s an avid collector of many 4-wheeled things, all of them under 1,500 kg, holds a recently expired racing license and is a father of two. Life is beautiful. Send Matt an emai

LEAVE A REPLY

Please enter your comment!
Please enter your name here

This site uses Akismet to reduce spam. Learn how your comment data is processed.