GM leads Canadian EV market with nearly one out of four new EVs sold in Q2 2025
Over 60% of GM EV buyers were first-time brand customers
Cadillac OPTIQ was the most-registered luxury EV in Canada
General Motors became the top-selling electric vehicle (EV) manufacturer in Canada for the first half of 2025, thanks to its growing range of battery-electric models across its Chevrolet, GMC and Cadillac brands.
In the second quarter, GM’s EV market share in Canada rose to 23.2%, up from 8.1% during the same period in 2024. GM could partially thank Tesla’s abysmal performance in the Land for its results. The increase moved the automaker from sixth place to first in national EV sales. GM has now led the Canadian EV market for three consecutive quarters.
Electric vehicles accounted for 8.7% GM Canada’s overall sales through June 2025. The company reported that more than 60% of its EV buyers were new to its brands
Among specific models, the Chevrolet Equinox EV, priced under $49,000, placed second in Canada’s compact all-electric SUV segment. In the luxury EV category, Cadillac held a 30.5% market share. The Cadillac OPTIQ was the most-registered luxury EV in the country during the first half of the year.
GM currently offers 13 EVs in the Canadian market, including full-size pickups such as the Chevrolet Silverado EV and GMC Sierra EV, luxury models like the Cadillac Escalade IQ and LYRIQ, and fleet-focused vehicles under the BrightDrop brand, which are still languishing on lots. According to the company, this represents the widest electric vehicle portfolio available from any automaker in Canada.
“For the past two years, GM has led the Canadian auto industry in total sales, and now that leadership includes EVs,” said Shane Peever, vice president of sales, service and marketing at GM Canada. “With 13 EVs across Chevrolet, GMC and Cadillac, we’re offering Canadians more choice than ever, and that’s bringing new customers into the GM family.”
