This decision was forced by the ongoing global chip shortage.
Trucks without the technology will be discounted by $50.
This bit of news comes as a potential blessing for many owners. Due to the ongoing global microchip shortage, GM has decided to deliver brand new full-size petrol-V8 Chevrolet Tahoe, Suburban, and Silverado, GMC Yukon, and Sierra, and Cadillac Escalade SUVs without start-stop technology.
The idea is to use the “saved” microchips in the production of more vehicles. These large trucks are extremely profitable to GM and demand is currently very strong.
“By taking this measure, it will enable us to continue production of our high-demand full-size SUV and pickups as the industry continues to rebound and strengthen,” GM spokesperson Kevin Kelly said as reported by Car and Driver.
Start-Stop shuts the engine off when the vehicle is immobile and remains so as long as the brake pedal is pressed. Once released, the engine springs to life. The idea behind the technology is fuel efficiency and a reduction in emissions. Many owners and drivers find the feature annoying and simply shut the feature off via a button.
As a form of compensation, GM will reduce the affected vehicle’s MSRP by $50.
