Tuesday, September 27, 2022
News GMC HUMMER EV and LeBron James Star in Super Bowl LIV Ad

GMC HUMMER EV and LeBron James Star in Super Bowl LIV Ad

The fully electric HUMMER will the road at the end of 2021.


  • GMC HUMMER EV boasts 1,000 horsepower
  • Zero to 60 mph in 3 seconds
  • The new EV pickup truck will hit the road at the end of 2021 as a 2022 model

As expected, General Motors gave Super Bowl LIV viewers a preview of the GMC HUMMER EV, its future fully electric pickup truck, and no other than Basketball great LeBron James was called on to give it some extra cred.

GMC HUMMER EV Officially Breaks Cover

“GMC builds premium and capable trucks and SUVs and the GMC HUMMER EV takes this to new heights,” said Duncan Aldred, vice president of Global Buick and GMC. “We are excited to debut our revolutionary zero-emissions truck during the biggest night in TV advertising.”

A 30-second TV spot aired during the second quarter of the football game in the United States, and during the fourth quarter in Canada. The automaker touts the GMC HUMMER EV’s brute strength, on- and off-road capability as well as quietness of its zero-emissions powertrain.

“Teaming up with GMC to introduce the Hummer EV is a natural fit. Everyone knows about my love for Hummer since high school and I’m proud to be a part of announcing the new EV model,” said LeBron James. “The truck may be quiet, but the performance numbers speak for themselves.”

The HUMMER’s return will happen under the GMC brand, as opposed to a separate brand like it used to be, before GM shut it down about 10 years ago. The GMC HUMMER EV pickup truck will ride on a new platform dedicated to fully electric powertrains, and an SUV counterpart should eventually be produced as well. This new EV will be built at GM’s Detroit-Hamtramck assembly plant in Michigan, alongside the Cruise Origin EV robotaxi.

The HUMMER will make its official world debut in May 20, 2020. In the meantime, all we have to sink our teeth in is a few technical details: 1,000 horsepower, 11,500 pound-feet of torque and a 0-to-60 mph sprint of three seconds. Regarding that unworldly torque figure, it’s still unclear whether GM is talking about the peak figure produced by the two (or three, or four, we don’t know yet) electric motors, or a torque multiplication at the wheels, after running through a drive ratio. Usually, manufacturers publish torque “at the crank” and not wheel torque. We’ll know soon enough.

The GMC HUMMER EV will start rolling off the assembly line at the end of 2021, and will rival the Tesla Cybertruck, the Ford F-150 EV and the Rivian R1T.

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