Tuesday, November 24, 2020
News GMC Hummer EV Edition 1 Sold Out Almost Instantly

GMC Hummer EV Edition 1 Sold Out Almost Instantly

Edition 1 of Hummer EV sells out in minutes

  • No longer available to reserve on GMC site

  • GMC not saying how many slots were issued


The GMC Hummer EV was one of the most highly anticipated vehicle launches of the last year, and while it didn’t rack up hundreds of thousands of pre-orders like the Tesla Model 3, GMC has apparently gotten all the reservations it can handle. The Hummer EV Edition 1, the first available version of the truck, has sold out. Apparently in as little as 10 minutes from opening.

The Edition 1 is the headline grabber because it’s the one that will get the three motors, 1,000 hp, and the 560 km + range. It also includes the Extreme Off-Road package, removable roof, special paint, Watts to Freedom acceleration mode, and a lot of the best stuff from the reveal. It’s also set to hit the market in the US a full year before any other trims, the first of those being a three-motor 3X trim with “just” 800 hp.

We say “sold out”, but really reservations are full would be more accurate. Because these are $100 fully refundable deposits, and it’s not hard to get excited potential buyers to swipe that on a credit card. It’s when the $112,595 bill arrives that things can start to change.

We’re not sure how many reservation slots GMC offered, and while you might assume that it’s a number equal to the number they plan to build, anyone with reservation experience on airlines, hotels, or that orange and white rental truck company knows that more reservations can be issued than actual available products. GMC could also have issued just a few thousand, leaving the rest of the slots to be allocated by dealers, something that GMC store owners would probably vastly prefer. That way they can apply some dealer markup to this high-demand flagship model.

Plenty of reservation slots are available for each of the other trim levels, set to trickle out over the next few years. So if you want a Hummer EV, you may want to slot into one of those places. Or show up to your dealer ready to fill in a loan application.

 

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