The reveal will be the culmination of a “Day of Drops” in collaboration with NTWRK
Other items to be revealed that day include a unique e-bike, clothing and art
The electric pickup will be closely related to the Chevrolet Silverado EV
GMC is already present in the electric truck market with the imposing Hummer EV, but it will soon add its second model in this category.
The Sierra EV is set to be unveiled online on October 20th as the final event of what GMC calls a “Day of Drops”.
The electric truck will be closely related to the Chevrolet Silverado EV, which was revealed a few months ago. This is not a surprise since both companies’ gasoline and diesel-powered trucks have always been almost identical.
Due to the presence of the Hummer EV truck as the performance and off-roading flagship of the brand, the Sierra EV could be aimed at customers looking for luxury and style.
This is not to say that a more powerful version using the same powertrain as the larger truck is out of the question, but GMC has not said anything on this subject.
What we do know is that there will be a top-of-the-line Denali version of this EV. This nameplate is very important for the brand since the Sierra Denali was the first luxury truck on the market when it was introduced back in 2001.
Instead of holding a traditional press event to unveil this new model, GMC enlisted the help of NTWRK, the most popular Livestream shopping platform in North America.
To go along with the launch of the truck, the automaker commissioned a number of limited-edition branded products that will be released periodically over the day, ramping up to the final event at 5 pm ET.
These products include a one-of-one electric bike that was designed by Dao-Yi Chow, a designer working with Saks Fifth Avenue and Harrods.
The bike is finished in gloss black and red, and it is equipped with technologies such as automatic gear shifting, a removable power bank, and anti-theft technologies. This unique e-bike will be offered on NTWRK for US $1,000.
In addition, four units of the “Convertible Traveler Garment Bag” will be sold on the platform for $340 each. This bag was customized by Auston Matthews, Center for the Toronto Maple Leafs.
Other items that will be part of the event include specially commissioned artwork and sought-after collectibles.