Goodyear Launches Longest-Lasting Tire in U.S. and Canada with Assurance MaxLife 2

• Goodyear Assurance MaxLife 2 offers 140,000 km treadlife warranty across 58 vehicle fitments.

• Features include TredLife Technology, built-in Wear Gauge, and enhanced all-season traction.

• Tire now available across Canada and U.S. via Goodyear dealers and websites.

Goodyear has introduced the Assurance MaxLife 2, its longest-lasting all-season tire, now available for order and shipment across the United States and Canada. The tire is backed by a limited treadlife warranty of 140,000 kilometres.

The Assurance MaxLife 2 features Goodyear’s proprietary TredLife Technology, which includes a superior tread compound and an updated pattern designed to increase tire longevity and maintain performance over time. The tire incorporates four deep tread grooves and zigzag sipes to improve grip in wet and dry conditions. A built-in Wear Gauge allows drivers to easily monitor remaining tread depth.

Designed for broad vehicle compatibility, the Assurance MaxLife 2 is available in 58 sizes, covering a range of sedans, hybrids, crossovers, and luxury SUVs. Supported fitments include the BMW X5, Mercedes GLE, Toyota Camry, Honda Accord, Ford Explorer, and Toyota RAV4. The lineup includes additional W-speed rated and XL tire options.

According to Goodyear, the tire was developed in response to consumer expectations for longer tread life and consistent performance across daily driving conditions. The Assurance MaxLife 2 is positioned as a premium product for drivers seeking long-term value and comfort in all seasons.

The tire is now being distributed through Goodyear’s dealer network and online platforms in both the U.S. and Canadian markets.

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