Land Rover revealed the date of the launch of the new Range Rover Evoque, which will be November 22nd. The unveil will be held in London, England and for that reason the manufacturer put up wire form art installations throughout the city of its redesigned model.
The colourful art installations, which are full-scales, are exposed in four locations across Kensington and Chelsea.
Land Rover Chief Design Officer, Gerry McGovern said about this project: “The wire forms have been created to preview the new Evoque – which is the embodiment of Range Rover’s modernist design approach.” McGovern added: “Where better to put these bespoke installations on display than in the heart of London – one of the greatest cities in the world.”
The campaign can be followed on social media platforms through the #HelloEvoque hashtag.
You will be able to watch the global reveal right from Land Rover’s Youtube and Facebook page starting at 19:45 GMT on November 22nd. We will have more details then.