Thursday, February 9, 2023
News Honda and Acura Still Affected by the Chip Shortage

Honda and Acura Still Affected by the Chip Shortage

Honda and Acura have been caught up by the electronic chip shortage

  • Production for both brands was down 23.5% in October 2021 compared to 2020

  • Limited supplies of the new Civic and MDX have held back sales

  • The HR-V and the Passport have enjoyed good success nonetheless

The electronic chip and semi-conductor shortage is still limiting production for nearly every automaker around the world and Honda and Acura are no exception.

Indeed, both companies have suffered low sales despite high demand of some new vehicles because it cannot build enough of them with the components it receives.

The combined sales of Honda and Acura in the United States for October 2021 only reached 97,083 units, which is 23.5% less than in October of 2020.

The last three months have been the most difficult for both companies since they had been able to reduce the impact of the shortage on their sales for the first part of the year but it has now caught up to them.

To make things even worse, production of the brand new 2022 Honda Civic and Acura MDX has been slowed down substantially, which has a big impact on the brands’ sales.

In addition, sales of its most popular models decreased rapidly, those of the Accord dropping by 19.8%, the Civic dropping by 38.7% and the CR-V dropping by 21.7%.

Nonetheless, Honda and Acura are still in a better position in 2021 than they were in 2020 since they sold more than 1.2 million vehicles in the US during the first 10 months of the year, which represents an increase of 15.2% over the first 10 months of 2020.

Furthermore, some less popular models enjoyed a renewed success, with the HR-V posting its ninth consecutive monthly sales record and the Passport, which barely missed its tenth consecutive monthly record.

Electrified vehicles have also enjoyed a record month for Honda and their sales are reaching 100,000 units in 2021 in the United States.

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