Wednesday, August 4, 2021
News Honda Designer Talks New Brand Interior Design

Honda Designer Talks New Brand Interior Design

This is Honda's next-gen inside

  • Yes, the next Hondas get volume knobs

  • Brand returning to simplicity, but not at expense of function


Honda has just put out a new video describing where the brand is headed with interior design. And we think it also shows us what the all-new 2022 Honda Civic might look like inside.

The clip starts with Honda’s development of the one-key to both open and start the car, with a key that can be inserted up or down. They’ve come a long way since then, but the promise Honda is making for modern cars remains similar to the old tagline of “We make it simple.”

How does Honda do it? A focus on thin pillars and a low cowl, letting the car “fade away” from your view so that you can better see the world around you. Honda wants the design to be “simple and beautiful” rather than simply beautiful and minimalist, which is likely a response to the backlash of the volume knob being removed from the current-generation Civic. A move that was seen as putting design ahead of ergonomics.

Honda calls the new philosophy “Simplicity and Something”, with “something” being personality and character. The video showcases a new interior that Honda refers to as a concept interior design, but it also looks to us like it could be the interior of the next-generation Civic or CR-V.

What is kept? Real controls for the key features, but with what the automaker says is less visual noise making for less driving distraction. The infotainment interface will keep large buttons, will get a faster processor, and have fewer features and commands buried in menus.

US Creative Lead for Honda Interior Design Johnathan Norman is the narrator of the clip and one of those in charge of the execution of the design. He called “simplicity” the overall design language for Honda with the “and something” the personality of each individual model. “It’s our ‘simple’ approach to design with the ‘and something’ that will help differentiate each product and make your future Honda vehicles something you want to drive and are excited to use.”

 

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