The 2026 Honda Passport TrailSport makes its television debut in the “Dream Up Anything” campaign.
The campaign includes broadcast, digital, and social media, as well as an upcoming Reddit AMA with product planner Jody Suzuki.
The all-new Passport TrailSport features off-road enhancements, including skid plates, recovery hooks, and an off-road-tuned suspension.
Honda has launched its “Dream Up Anything” marketing campaign to introduce the all-new 2026 Honda Passport and let everyone know that it’s capable off the beaten path. The campaign, led by the rugged Passport TrailSport, debuted with a television spot featuring animated brushstrokes that illustrate the SUV’s connection to adventure and exploration.
The advertisement, set to “Good People” by Mumford & Sons and Pharrell Williams, conveys the adventurous spirit of the new model. The campaign will run across broadcast, digital, and social media platforms, including national NBA and NHL broadcasts.
Honda is incorporating social media elements to show off the Passport TrailSport’s new features. Short-form videos will showcase design elements, accessories, and capabilities, such as front recovery hooks and an integrated picnic table.
Additionally, Honda will host a Reddit “Ask Me Anything” (AMA) session on March 6 at 11 a.m. PT with Jody Suzuki, product planner for the 2026 Passport. Reddit users will be able to ask questions and gain insights into the model’s off-road capabilities and new technologies.
The 2026 Honda Passport has been redesigned with rugged styling and improved off-road capability. In the US, it comes standard with a V6 engine and torque-vectoring i-VTM4 all-wheel drive. There are three trim levels: RTL, TrailSport, and the new TrailSport Elite.
The Passport TrailSport has an off-road-tuned suspension, skid plates, all-terrain tires, and heavy-duty recovery hooks. The TrailSport Elite further enhances the package with a TrailWatch camera system, perforated leather seating, and a 12-speaker Bose premium audio system.
The “Dream Up Anything” campaign extends beyond traditional advertising, including a partnership with Outside, Inc. Through this collaboration, readers of Outside’s platforms can participate in a MapMyFitness Custom Challenge, which encourages outdoor exploration and offers a chance to win a gift card.
Honda Unveils 2026 Passport TrailSport, Its Most Capable Off-Road SUV Yet
