Friday, January 27, 2023
News Honda Trademarks Prologue Name: New EV Sports Car?

Honda Trademarks Prologue Name: New EV Sports Car?

Honda planning EV sportscar?

  • Honda has trademarked the name Prologue, but for what?

  • Automaker currently EV-less in North America


While Honda no longer sells an electric car in the US or Canada, they continue to sell them in other markets. And they’re planning to bring more, or face being left behind by a changing market. Now we might have a name for Honda’s latest NA-bound EV.

Honda filed for a new trademark with the US Patent and Trademark Office last week (via CarBuzz). The name is Prologue, and the filing is typical for an automobile in that it covers “land vehicles, namely, automobiles, battery electric vehicles, and structural parts for the foregoing.”

Honda Prologue is a great name, but it doesn’t sound like the name they’d give a mass-market mainstream model. Then what could it be? A production version of something like the Honda Sports EV concept that was shown off at the Tokyo Motor Show in 2017. That car looked like a modern version of the S600 sports coupe and it shared loads of bits with the model that became the sold-elsewhere Honda e. That car, with its 154 hp electric motor is sorely missed among the crop of small EVs available here.

Other possibilities for Prologue? There’s always a version of something like the Sports Vision Grand Turismo EV that was designed straight for the Playstation game. Though something like that extreme sports car might be out of place in the current Honda lineup. It might make sense as an Acura (and Acura names are trademarked in the US by Honda), but the NSX already largely occupies that space.

To find out exactly what Honda’s Prologue will be, we’ll have to wait. And then we’ll be looking forward to the main story once the Prologue is completed.

 

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