Monday, January 30, 2023
News Honda Trademarks “Trailsport” To Participate In The Off-Road Games

Honda Trademarks “Trailsport” To Participate In The Off-Road Games

“Trailsport” might become Honda’s off-road moniker for its utility vehicles.


  • The trademark application was filed on June 18th.

  • There are no details on what vehicle it might be affixed to.


Rugged-looking and nearly off-road capable is one of the many crazes in the SUV segments at the moment. Not to be left out, Honda trademarks “Trailsport”.

2019 Honda Ridgeline
Honda Ridgeline

The “Trailsport” trademark however doesn’t ring like the most hardcore of outfits, but then Honda does not sell any real seriously capable off-road vehicles. In other words, we think this will be a trim variant that might be offered on the Honda Passport, Pilot, and Ridgeline.

We can easily imagine larger tires on unique wheels with bigger plastic fender flares over them, various roof-rack accessories, fog lights, and perhaps even a dedicated suspension. This type of arrangement could easily be fitted to the HR-V and CR-V as well. It works on the Toyota RAV4 Trail TRD Off-Road.

Honda Trailsport | Photo: Honda

Most brands that offer SUVs and trucks of all sizes have dedicated “off-road” trims or series. Toyota has TRD, Jeep has “Trail Rated”, and then there are countless packages like FX4 or Sasquatch with Ford, ZR2 with GM, Pro-4X with Nissan, and so on. Now, it seems that Honda wants in on the trend.

Back in 2004, Honda introduced a Granite Edition of the Pilot in Canada which included little more than extra plastic cladding, a thicker front bumper, fender flares, fog lights, roof rails, side steps and the like. The Granite actually sold quite well and we’ve always wondered why they never brought it back.

2021 Honda Pilot

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Matt St-Pierre
Trained as an Automotive Technician, Matt has two decades of automotive journalism under his belt. He’s done TV, radio, print and this thing called the internet. He’s an avid collector of many 4-wheeled things, all of them under 1,500 kg, holds a recently expired racing license and is a father of two. Life is beautiful. Send Matt an emai

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