Monday, June 5, 2023
News Honda's new EV strategy starts in 2025

Honda’s new EV strategy starts in 2025

  • Honda is aware of its lagging in electrification.

  • A new dedicated EV plateform will launch in 2025.

  • We can expect a new midsize to large EV crossover in North America.


Honda’s CEO, Toshihiro Mibe, understands the brand is lagging in electrification. The CEO admitted it at the annual Honda information meeting.

To turn things around, Honda wants to base this massive reorganization on new models, better batteries, powerful software, and a transformed driver interface. Honda also plans to dedicate more of its factories to electric vehicle assembly. What’s more, this new transformation is bound to gain momentum starting in 2025.

Honda e:N prototypes. | Photo: Honda

Executives at the annual meeting also admitted that Chinese auto brands had made significant progress during the COVID-19 pandemic, even being ahead of Honda’s progress.

Of course, the brand’s top management is already thinking about “fighting back” against this electric boom. In fact, by 2030, Honda expects to reach a global production capacity of about two million electric and fuel cell vehicles. Moreover, the goal of no longer selling internal combustion vehicles by 2040 is still on the agenda.

Honda e:N prototypes. | Photo: Honda

Honda intends to launch its new in-house electric platform in 2025. For now, the first two North American EVs will be based on the Ultium platform developed by General Motors. The Honda Prologue will be the more affordable crossover, while the Acura ZDX will be the more luxurious option.

But by 2025, the Japanese automaker wants its new dedicated platform to be part of the North American lineup for mid-size to large vehicles. Clearly, more of Honda’s electric crossovers are on their way to our continent.

Honda also said that for the Chinese market, the goal is to remove any purely ICE-powered vehicle option from the local lineup as early as 2027 to focus on a purely electric one by 2035 over there.

There is also a need for a new automotive operating system developed by Honda, and this is expected by 2026. What we need to understand is that Honda wants to follow other manufacturers in this race for services, Honda intends to offer these throughout the life of the vehicle.

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