Saturday, June 19, 2021
News How much do you really love all the tech?

How much do you really love all the tech?

Or, do you even use it? We often wonder here at MI towers how many car owners actually use all the tech bits that are included in today’s modern cars. Although we did not poll the crew, we probably would have come up with similar numbers as Jardine Motors Group did after interviewing 1,000 British owners of new cars purchased in the last three years.

It would seem as though 50% of participants in the study are not sure how to operate features such as lane-keep assists, or even some simpler functions like cruise control, seat memory setting or sports mode. That’s almost depressing…

One third of respondents did not know how to use the car’s satellite navigation system or properly set up Bluetooth. In fact, 49% said that all of the extra features were effectively wasted on them as they will never use them.

The really messed up part is that 80% of the participants mentioned that the car’s tech influenced their decision making process. And finally, 76% actually stated they would buy a car with even more kit, whether or not they intend to use it.

 

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Matt St-Pierre
Matt St-Pierre
Trained as an Automotive Technician, Matt has two decades of automotive journalism under his belt. He’s done TV, radio, print and this thing called the internet. He’s an avid collector of many 4-wheeled things, all of them under 1,500 kg, holds a recently expired racing license and is a father of two. Life is beautiful. Send Matt an emai

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