Will GM bring Hummer back from the dead as an electrified brand?
When the American giant General Motors declared bankruptcy at the end of the last decade, some of its divisions had to be abandoned in the process. One of them, Hummer, was the target of environmentalists because of its poor average fuel economy, especially because of the H2 model, a heavy SUV and as aerodynamic as a refrigerator.
However, it seems that the name has enough notoriety for GM senior management to consider bringing the manufacturer famous for its vehicles capable of venturing away from the roads. With the success of its competitor, Jeep, not to mention the return of Ford next year in the off-road niche with a brand-new Bronco, it is not inappropriate for GM to consider a new offensive in this category of vehicles.
According to an article on Bloomberg, the return of the brand is for the moment an idea, but an idea that would take a different direction than that of the old Hummer. Indeed, according to some sources who preferred to remain anonymous at the moment, the division could return in an electrified form, simply to change the image of a manufacturer too often associated with its thirst for fuel.
As we know, GM is actively working to change the direction of its brands with a clear goal to electrify the entire fleet, like most other players in the industry.
The article even quoted GM president Mark Reuss on the issue. He merely replied that he liked the brand, but he was not sure and that all scenarios were considered.
For the moment we know that GM is working on two related electrification projects, the first one focusing on small vehicles, and the second one, which targets the big vehicles of the American brand, from SUVs to work trucks.
One thing is certain: if GM wants to bring back Hummer, the vehicles of the brand will have at least to be equipped with electrified motorization.