The goal is to create more eco-friendly tires.
And importantly, without compromising performance.
Emissions emanating from tires have made headlines on a few occasions this year. Although tires being a source of pollution might be news for many, automakers and tire companies have been working to curb their impact on the environment for a while. This has been the case with Hyundai and Michelin.
The two companies first entered into a partnership in late 2017 to jointly develop an exclusive tire for IONIQ 5 and carry out experiments and analysis methods related to tires as well as technology exchange. The signing of a new memorandum of understanding (MoU) will extend their partnership a further three years.
“This partnership with Michelin will result in real innovations in tire technology, solidifying Hyundai Motor Group’s position as a leader in the smart mobility industry,” Vice President and Head of Chassis Development Center at Hyundai Motor Group Bong-soo Kim said. “By fully leveraging our mobility technology and Michelin’s tire expertise, we are confident in our ability to achieve ground-breaking innovations in tire performance enhancement and create synergies in this organic collaboration.”
The goal is to develop eco-friendly tires with increased use of eco-friendly materials; tires optimized for next-generation EVs and a real-time tire monitoring system that will help advance autonomous driving technology.