Wednesday, May 25, 2022
News Hyundai Introduces IONIQ As Its EV Sub-Brand

Hyundai Introduces IONIQ As Its EV Sub-Brand

Hyundai spins off IONIQ as its own unique brand dedicated to EVs and a connected lifestyle.


  • Hyundai will introduce three new IONIQ models over the next four years.

  • The first will be the IONIQ 5 midsize SUV in early 2021.

  • All vehicles will use the E-GMP platform.


Hyundai is in the midst of spreading its wings with yet another sub-brand spinoff. This time, they will give IONIQ, which is a mix “ion” and “unique”, its own portfolio of vehicles, all of them entirely electric. Hyundai transformed the London Eye into a giant letter “Q” using electric lights to make the announcement.

Hyundai Veloster To Be Pulled From Canadian Lineup, But The N Stays (UPDATE)

Back in 2016, Hyundai introduced the IONIQ, the first single model to ever be offer in a choice of three electrified powertrain options – hybrid electric, plug-in hybrid, and battery electric. This was only the beginning of the IONIQ project in support of Hyundai’s vision of “Progress for Humanity”.

Hyundai IONIQ | Photo: Hyundai

“The IONIQ brand will change the paradigm of EV customer experience,” said Wonhong Cho, Executive Vice President and Global Chief Marketing Officer at Hyundai Motor Company. “With a new emphasis on connected living, we will offer electrified experiences integral to an eco-friendly lifestyle.”

Three new models will come from IONIQ, all of them will be numerically named. The first will be the IONIQ 5, a midsize SUV, expected to launch in early 2021. It will be based on the 45 concept. In 2022, the IONIQ 6 sedan, inspired by the Prophecy concept will arrive. Finally, the IONIQ 7, a large SUV, is expected by early 2024. All will be based on the EV-dedicated E-GMP platform that will allow Hyundai to reimagine the vehicle interior as “smart living space”.

Hyundai IONIQ | Photo: Hyundai

Hyundai’s goal, with IONIQ, is to become the world’s third-largest automaker of eco-friendly vehicles by 2025. They intend on selling 1 million battery electric vehicles and take a 10% share in the global EV field.

Hyundai IONIQ | Photo: Hyundai

Trending Now

Hyundai is Planning to Build up to 6 New EVs in its Georgia Factory

Hyundai recently announced it will build a new factory near Savannah, Georgia Up to six different EVs could be built there by 2028 ...

Rivian’s RJ Scaringe Gives us a Quick Tour of the R1S

The R1S is the SUV version of the R1T pickup. It is priced from $72,500 in the US and $92,750 in Canada. Deliveries...

2022 Ford Bronco Raptor will Have 418 Horsepower

It will be powered by a twin-turbocharged 3.0-litre EcoBoost V6. Official output numbers are 418 horsepower and 440 lb.-ft. of torque. This is truly...

General Motors Could Add a Second Charging Port to Some of its EVs

Patent images show a pickup with two charging ports next to one another Since GM separated its 800 Volt battery into two 400...

The Average Age for Cars in the US is Now Reaching 12.2 Years

This is a 2% increase over 2021 Increased demand and limited supply mean fewer buyers can afford a new vehicle The average age...
Matt St-Pierre
Trained as an Automotive Technician, Matt has two decades of automotive journalism under his belt. He’s done TV, radio, print and this thing called the internet. He’s an avid collector of many 4-wheeled things, all of them under 1,500 kg, holds a recently expired racing license and is a father of two. Life is beautiful. Send Matt an emai

LEAVE A REPLY

Please enter your comment!
Please enter your name here

This site uses Akismet to reduce spam. Learn how your comment data is processed.