Monday, September 21, 2020
News Hyundai Previews All-New Tucson, Brand Goes All-Out on Design

Hyundai Previews All-New Tucson, Brand Goes All-Out on Design

Other automakers take note, Hyundai design is on fire

  • Tucson gaining Parametric Dynamics design from new Elantra

  • Will offer two wheelbases depending on market


Hyundai is showing off the all-new Tucson crossover, set to be fully revealed later this month, and all we have to say is wow. This could be one of the best-looking compact crossovers on the market. At the very least, it’s showing a bold direction for the Korean automaker, building on what the company is doing with its sedans.

When Hyundai put that strange new nose on the Elantra for 2019, we were a little worried about the brand’s design direction. Then we saw the all-new Elantra and realised that some great designs were on the way. Hyundai has just shown the new Kona, and now it’s time for Tucson to get the Sensuous Sportiness and Parametric Dynamics design language from the brand.

2021 Hyundai Tucson Teaser | Photo: Hyundai

“The mission of ‘Sensuous Sportiness’ is to elevate the emotional qualities of automotive design. We want our customers to feel moved. With the all-new Tucson, we are introducing its ultimate evolution and a definitive statement about Hyundai’s unstoppable forward momentum,” said SangYup Lee, Senior Vice President and Head of Hyundai Global Design Center. “Tucson’s advanced, experimental design is true to its pioneering spirit and raises the game in the industry’s most competitive segment.”

2021 Hyundai Tucson Teaser | Photo: Hyundai

Jewel-like exterior surfaces including those trick LED lights in what looks like the grille of the Hyundai Tucson add to the vehicle’s first impressions. Slightly larger and wider than before, but with shorter overhangs, Hyundai calls it more coupe-like in character.

The inside is even more interesting, a shockingly futuristic design that splits the cabin into two distinct zones. The screen is integrated into a waterfall cluster design and Hyundai has removed the surround for the gauge cluster. It looks like the kind of design you’d see on a luxury concept, not a crossover that starts in the mid $20,000s range, so we’re very curious what the production version will look like. Hyundai compares it to a modern boutique hotel room.

Hyundai will introduce the new model September 15th, and we’ll be watching.

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