Hyundai has revealed IONIQ 5 Disney100 Platinum Concept car at the New York Auto Show, a collaboration between Walt Disney Imagineering and an auto manufacturer.
The concept car features Disney accents, music and lighting, plus exclusive North American automotive sponsorship for the Disney100 celebration.
It has a Gravity Gold Matte colour exterior with Disney themed wheel styles, interior light show and Disney embossed headrests.
A first-of-its-kind collaboration between Walt Disney Imagineering and an auto manufacturer has just been unveiled at the New York Auto Show – introducing the Hyundai IONIQ 5 Disney100 Platinum Concept! This futuristic car features Disney-inspired visual elements such as accents, music, and lighting, making it an instant fan favourite. Hyundai is also the exclusive North American automotive sponsor for the Disney100 celebration, bringing even more magic to the automotive industry.
“At Hyundai, we are always looking for new ways to connect with customers on every mile of their journey, and the magic that Disney creates inspires us to deliver moments of delight for our customers,” said Angela Zepeda, chief marketing officer, Hyundai Motor America.
“This is the first time that Disney has opened the doors to their design studio and granted access to Disney’s iconic characters for an artistic collaboration with an automaker. The IONIQ 5 is Hyundai’s flagship all-electric vehicle, and we are excited to share a limited edition version that will deliver an unforgettable experience for any Disney fan.”
Let’s talk more about this concept car. The IONIQ 5 Disney100 Platinum Concept has a Gravity Gold Matte exterior colour that is both eye-catching and modern, as well as Disney-inspired wheel styles and Disney100 Platinum Edition exterior badging for an added touch of sophistication. Impressive features such as the Disney100 logo embossed on front seat headrests and center console, lamp screens with Disney sparkle animations across headlights and taillights, moon roof etching details with a touch of pixie dust, and a Disney-themed intro on the interior screen upon turning it on give this concept car its unique character. And to top it off, there is also an interior synchronized light show featuring changing light modes.
“For 100 years, Disney has inspired audiences with timeless storytelling and the most innovative experiences,” said Rita Ferro, president, Advertising Sales, Disney.
“The creation of the Hyundai IONIQ 5 Disney100 Platinum Concept is the next milestone in a longstanding creative collaboration with Hyundai inclusive of various teams across Disney including our Imagineers, entertainment brand solutions and marketing teams. It’s provided us with a unique way to celebrate our Disney100 anniversary and bring brands closer to the magic we create every day for consumers.”