Hyundai’s new pickup truck will arrive in the next 14 months
The company confirmed the launch date during a presentation this morning
Hyundai Santa Cruz referred to as an “open-bed truck”
Hyundai confirmed plans to introduce 12 new models in the next 14 months this morning during a press presentation of the new Sonata N including and most notably the Hyundai Santa Cruz pickup. The news had been circulating on the web for a few days, but the brand officially confirmed it this morning.
Introduced as a concept way back in 2015 at the North American International Auto Show in Detroit, the Santa Cruz is a small pickup that will likely be built on the 2022 Tucson’s platform. That said, the Santa Fe underpinnings could also serve as the base for the Santa Cruz. Technical details will surely follow in the next few months. The unibody truck will compete with the likes of the Honda Ridgeline in the light-duty truck segment.
Hyundai didn’t unveil too much detail on its new pickup since it was unveiled five years ago, but we do know that it will be smaller than most mid-size trucks on the market right now like the Ford Ranger or Chevrolet Colorado.
A 2.5-litre turbocharged four-cylinder making 277 horsepower and 311 pound-feet of torque shared with the redesigned Santa Fe will likely power the Santa Cruz.
Hyundai has described the Santa Cruz as designed for buyers who want the driving experience of a crossover paired with the added versatility of an open bed. When the Santa Cruz debuted in concept for, Hyundai says it was aimed at “a new generation of buyers, especially Millennials, who represent the second-largest population of car buyers”.
“The Santa Cruz crossover truck concept meets the unspoken needs of a growing Millennial lifestyle we call ‘Urban Adventurers’,” said Mark Dipko, director, corporate planning, Hyundai Motor America. “This new crossover allows them all the expandable utility they need throughout their active week, from work-life professionalism, to social interests, to a whole variety of outdoor pursuits, without the typical compromises they have come to expect from the industry’s current product offerings.”
Along with its new pickup, Hyundai confirmed three new Tucson models and three new Santa Fe models along with the IONIQ5, all launching before the end of next year.