Will be added next year to Hyundai’s European lineup.
The Bayon will slot below the Kona.
The name Bayon is inspired by the city of Bayonne.
The small SUV segment, or subcompact category, is gaining ground in Europe. Rather quickly, they are replacing small cars and Hyundai wants to make sure they’ve got all bases covered. The Bayon is expected to arrive in the first half of 2021.
Here in North America, subcompact SUVs are not moving quite as quickly. The Mazda CX-3, Toyota CH-R, Ford Ecosport, and a few others are losing out to their compact siblings. In Europe, the segment is expected to grow to 2.5 million units by 2022 from the 1.75 million sold this year. These numbers will make it the most important segment on the continent, according to Automotive News Europe (subscription required).
There are no details yet as to what will power the Hyundai Bayon however the Korean has said it will further its electrified powertrains offerings into the smaller segments.
Andreas-Christoph Hofmann, Hyundai Vice President of Marketing & Product, said: “Hyundai is strongly established in the European SUV market already, in terms of our model range as well as our sales success. By launching a new, additional B-segment model as the entry point into our SUV line-up, we see a great opportunity to cover European customers’ demand even better and to increase our offering in a highly popular segment.”
Hyundai has also specified that the Bayon is principally a European product meaning that there’s little chance it will ever come here. With the Kona and Tucson’s popularity, there’s no need for another small SUV on our shores.