INFINITI Announces Four New Models in Major Revamp Attempt

INFINITI is set to introduce four new vehicles, marking a significant update to its product lineup.

• The all-electric Vision Qe fastback sedan concept has been unveiled, previewing INFINITI’s entry into the EV market.

• The next-generation QX80 flagship SUV is scheduled to launch next year.

• An all-new QX65 crossover coupe and an advanced all-electric SUV are in development.

Based on a recent press release from INFINITI, the automaker has unveiled plans to introduce four new models, indicating a comprehensive refresh of its product range. This move is aligned with INFINITI’s vision to electrify a significant portion of its global lineup by 2030.

One of the highlighted concepts is the Vision Qe, an all-electric fastback sedan. This sleek vehicle is a testament to INFINITI’s efforts to step into the electric vehicle (EV) domain. Additionally, the company teased an advanced all-electric SUV, expanding its potential EV offerings.

Furthermore, INFINITI confirmed the arrival of its next-generation QX80, a full-size SUV flagship, set for next year. On top of this, there’s anticipation surrounding the new QX65 crossover coupe, further enriching the brand’s vehicle spectrum.

All these models showcase INFINITI’s modern design ethos, described as “Artistry in Motion”, which is rooted in Japanese-inspired aesthetics. This design principle seeks to harmoniously combine evocative design with dynamic movement.

Jose Roman, the global head of INFINITI and senior vice president of Global Sales at Nissan Motor Co., expressed that these new additions play a crucial role in revitalizing the brand. This rejuvenation is expected to align with INFINITI’s strategic “Ambition 2030” plan.

During the “New Dawn” event held in Tokyo, the Vision Qe concept was revealed, offering a glimpse of INFINITI’s first EV. This vehicle boasts a wide and low profile, complemented by distinctive lighting and machine-finished wheels.

Another revelation was the Vision QXe concept, hinting at a new all-electric SUV. This vehicle promises to merge practicality with INFINITI’s innovative design and advanced technology.

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The upcoming QX80 flagship SUV, previewed earlier at the 2023 Pebble Beach Concours d’Elegance, is characterized by its grand proportions and powerful profile, while the new QX65 crossover coupe promises a unique offering in the mid-size crossover segment.

Over the past decade, INFINITI has grappled with a diminishing presence in the North American and European markets, struggling to resonate with the evolving tastes and preferences of consumers. While the brand was once celebrated for its innovative and evocative designs after its inception in 1989, recent years have witnessed a drift from its core values, leading to a perceived detachment from the industry’s pulse.

The unveiling of these four new models represents another endeavor to rejuvenate and realign the brand with market expectations. However, given INFINITI’s track record, there is a palpable sense of caution within the automotive community regarding the potential impact of this latest attempt to revamp its image and offerings.