Saturday, December 10, 2022
News Infiniti Boss Plans Big Overhaul for Luxury Brand

Infiniti Boss Plans Big Overhaul for Luxury Brand

Big things are afoot for Infiniti

  • Infiniti plans new push for luxury vehicles

  • Stage two in plan will begin with new QX80 SUV


Wondering what exactly Infiniti is doing these days? You’re not the only one, and the automaker has plans to give itself a big makeover that lets it get back on track and into the EV space at the same time.

Infiniti Chairman Peyman Kargar spoke with Automotive News about the new campaign for the first time. He said that it will develop a more consistent brand image for Infiniti as well as making it more sophisticated.

The plans will come with a new look for the brand’s stores, but that’s not what it needs first. Fortunately, Infiniti is also planning a new look for its vehicles and other ways to set it apart like, and you’re reading this correctly, “a unique Infiniti scent and signature sound.”

It will start with a redesigned QX80. The brand’s biggest model is currently barely differentiated from the Nissan Armada, and that will change. The report says big luxury upgrades are coming, suited for the flagship role.

Coming as a surprise to us, this will be the second part of the plan. Kargar said the first part wrapped up in March when Infiniti hit record profitability.

Stage two starts this financial year, with that new QX80. Infiniti may enter new segments, it will also prepare itself for electrification. It won’t chase volume the way the brand has done in the past that ended with its current dated product line.

Expect stage three, including those EVs, to start in the fiscal year beginning in April of 2026.

 

Trending Now

Mazda UK Takes MX-5 on Weeklong Racetrack Roadtrip to Showcase Greener Fuels

Car made complete trip using fuels made from sustainable sources Mazda investigating alternative fuel sources to lower emissions How do you make a Mazda...

Volkswagen Launches Updates for 2021 ID.4 Owners, Includes New 12V Battery

New content updates for ID.4, Not OTA Update comes with new 12V battery for some cars   Volkswagen is rolling out some updates for the...

BMW M CEO Says There is Room for an M4 CS: Report

Last M4 CS was a farewell to that generation of the M4 Could offer 540hp, CSL carbon goodies BMW might be planning another go...

Escalade and Camaro Could Become GM’s Next Sub-Brands

Escalade will handle crossovers and SUVs. Camaro will do the same but for physically smaller vehicles as well as sporty cars. General Motors’ newly-formed...

Renault and Nissan Postpone an Announcement About a Planned Restructuration

The Renault-Nissan Alliance has been tumultuous over the last few years. Both companies had planned an announcement about a future restructuring this week. ...

LEAVE A REPLY

Please enter your comment!
Please enter your name here

This site uses Akismet to reduce spam. Learn how your comment data is processed.