Wednesday, September 23, 2020
News Instagram And Cars: The Top 10 Most Tagged Supercars

Instagram And Cars: The Top 10 Most Tagged Supercars

This Top 10 Instagrammed supercars reflects brand image: The Lamborghini Aventador is #1.


  • Visually and aurally loud, Lamborghinis take the cake.

  • We love that this “research” reflects brand image.

  • However, we find that there’s a shocking lack of Koenigseggs in the top 20.


Every knows about Instagram as, for us car fanatics, it serves as a great medium to share our common love for everything fast and expensive. Compare the market has taken the time to tabulate the hashtags and come up with the top 30 most tagged cars in the popular sharing platform. The Top 10 is truly telling as three of the Top 10 are Lamborghinis (in the Top 5 in fact!), there are two Ferraris and two Bugattis.

According to comparethemarket, here are the world’s most favourite supercars based on the number of (Instagram hashtags):

  1. Lamborghini Aventador (3,597,431)

    Lamborghini Aventador SVJ Roadster
    Lamborghini Aventador SVJ Roadster | Photo: Lamborghini
  2. Audi R8 (3,388,955)

    Audi R8 V10 RWD Coupe | Photo: Audi
  3. Lamborghini Huracán (2,789,616)

    Lamborghini Huracan EVO
    Lamborghini Huracan EVO Spyder | Photo: Lamborghini
  4. Ferrari 458 (1,684,744)

    Ferrari 458 Speciale | Photo: Ferrari
  5. Lamborghini Gallardo (1,375,998)

    Lamborghini Gallardo LP 550 | Photo: Lamborghini
  6. McLaren P1 (1,159,653)

    McLaren P1 | Photo: McLaren
  7. Ferrari LaFerrari (1,141,428)

    Ferrari LaFerrari Aperta | Photo: Ferrari
  8. Honda NSX (1,152,686)

    Honda NSX Type R 1st Generation | Photo: Honda
  9. Bugatti Veyron (884,538)

    Bugatti Veyron Grand Sport | Photo: Bugatti
  10. Bugatti Chiron (806,034)

    Bugatti Chiron Pur Sport | Photo: Bugatti

If you bother to check to the full list, you’ll note that the Lamborghini Murciélago comes in at #12 and the crazy Veneno at #17. This means that one-quarter of the Top 20 belongs to arguably the loudest and most obnoxious supercar maker – don’t get us wrong, we’d have a Performante in a heartbeat.

At the opposite end of “visibility” spectrum are Pagani and Koenigsegg. The Huayra comes in at #15 while the first ‘segg, the Agera, arrives in 23rd place. If we allow ourselves to add a few comments, we’d like to point out that the McLaren Senna is absent from the Top 30. At Motor Illustrated, we were just discussing how it fails to spark our imagination as the P1 (#6) did so many years ago. As well, the #7 Honda (Acura) NSX is, in our opinion, rated at this level for the original car and not the current far more disappointing car despite the image used in the source. And lastly, we are quite happy with the Audi R8’s #2 ranking – it remains one of our favorite cars of all time, especially the early ones.

Koenigsegg Agera RS
Koenigsegg Agera RS | Photo: Koenigsegg

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Matt St-Pierre
Matt St-Pierre
Trained as an Automotive Technician, Matt has two decades of automotive journalism under his belt. He’s done TV, radio, print and this thing called the internet. He’s an avid collector of many 4-wheeled things, all of them under 1,500 kg, holds a recently expired racing license and is a father of two. Life is beautiful. Send Matt an emai

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