Sunday, January 17, 2021
News Is BMW Launching a NASCAR Run?

Is BMW Launching a NASCAR Run?

BMW tweet sends Nascar rumour mill a flutter

  • BMW tweets that Nascar would be better if they were there

  • Tweet spawned mass of big M8 on oval track memes


In a very strange turn of events, a tweet yesterday from BMW USA says the automaker might be headed to Nascar. Or at least they think it would be better if they did.

Starting with a reply to a popular account taking on the persona of an orange pylon that was knocked down a few years back who asked: “Describe Nascar racing in three words or less”.

BMW USA, the brand’s official Twitter account said: “Better with BMW.”

Now with Nascar being home to just Ford, Chevy and Toyota for years now, we wouldn’t mind some competition to liven things up, but a German brand? Bayerische Moonshine Werke? Ok, maybe it’s not that bad, and BMW USA isn’t that far away from Nascar country. BMW builds cars in South Carolina, a plant that opened in 1994 and is home to some of the brand’s most popular models. It’s also their highest-production site, just about an hour from Charlotte, home to most of Nascar’s teams.

What would they run in the series? The M8 has already made a great racecar, but what exactly does an all-wheel drive, twin-turbo DOHC V8 have in common with rear-drive, four-speed, cam-in-block Nascar Cup Series cars? Well, nothing, but that didn’t stop Toyota. Or Ford and GM for that matter, because in the words of Harry Hogge, there’s nothing stock about a stock car.” While the series might be slipping in the ratings, they’ve at least shown that they’ve made some social progress, and that could appeal to BMW.

This might just have been a throwaway from BMW’s marketing folks, tweeting from home. But it might be in the company’s plans as Nascar gets ready for the Gen-7 car, a template with better aerodynamics, a carbon fibre tub, and a host of other more modern race car tech. And hey, at least they use fuel injection now, right?

 

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