Friday, January 27, 2023
News Is there Room for Panamera and Taycan in Porsche Lineup? CEO Answers

Is there Room for Panamera and Taycan in Porsche Lineup? CEO Answers

Can two sedans survive the 2020s?

  • Similar sizes, is there room for two electric sedans?

  • CEO Oliver Blume talks Taycan turkey


Now that the Taycan electric sedan is taking off, where does that leave the Porsche Panamera and its possible next-generation model? It might join the electric team, says the company’s CEO, as long as the German automaker can differentiate the two from both each other and the competition.

The second-generation Panamera was launched in 2017 and saw an update for last year, but similarities between it and the Porsche Taycan, including the Taycan’s lower price despite being an EV have left questions as to if both cars would make it past the Panamera’s expected replacement in 2024.

“That is the challenge for these products,” Porsche CEO Oliver Blume told Autocar, “to achieve differentiation between them as much as possible, and also to differentiate from the competition. For Porsche, we are counting on five topics for differentiation: high quality, Porsche-typical design, Porsche-typical performance, fast charging, and the driving experience. These five pillars are very important for future differentiation.”

Blume points out that the Panamera is one step higher than Taycan in the company lineup. Though their footprints are similar, the hatchback Panamera offers a substantially larger rear cargo area as well as additional wheelbase and overall length. The Taycan Cross Turismo also balances out some of that cargo space difference.

A replacement Panamera could remain a combustion engine vehicle with electrification or it could end up on the same all-EV platform that Porsche is developing with Audi that will be under the upcoming Macan EV. Either way, making the next car a bit larger to make a more clear delineation between the two (as EVs) would likely be a straightforward task.

 

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