Datsun first disappeared in the 1980s and was brought back in the early 2010s.
Nissan hinted at Datsun’s demise three years ago.
At Datsun’s rebirth back in 2012, Nissan stated that the Japanese brand was an important part of its DNA. Despite that, and less than a decade into Datsun’s return, Nissan was already reconsidering its decision and now, it’s over.
Datsun’s job was to reach consumers in target markets such as South Africa, Kazakhstan, Lebanon, Indonesia, India, Sri Lanka, among others. Despite Nissan’s efforts, the later part of the 2010s proved to be challenging as sales declined globally.
Back in May of 2020, Nissan’s cost-cutting plans included the very real possibility that Datsun was going to get cut. And it has.
According to the BBC, a Nissan spokesperson Azusa Momose said that the firm will sell off whatever vehicles that remain in inventories. More importantly, Datsun will continue to provide aftersales services to its owners.
“We can reassure all existing and future Datsun owners that customer satisfaction remains our priority,” Momose added.