The 2023 J.D. Power APEAL Study reveals Jaguar and Dodge as the leading brands in premium and mass market segments, respectively, with model-level performances recognized across various categories.
Jaguar and Dodge secure top ranks in the premium and mass market segments, respectively, in the 2023 J.D. Power APEAL Study.
Hyundai Motor Group dominates the premium category with a record-breaking nine model-level APEAL awards.
Dodge’s Challenger earns a model-level APEAL award, as it officially exits the market.
The highly anticipated 2023 J.D. Power U.S. Automotive Performance, Execution, and Layout (APEAL) Study has identified the top-performing vehicle models, showcasing Jaguar and Dodge as the standout brands in their respective segments. With an overall satisfaction score of 887, Jaguar secures the highest rank among premium brands, while Dodge reigns supreme in the mass market segment with an impressive score of 887.
Diving into specific categories, the APEAL Study highlights the models that outperformed others in terms of owner satisfaction and emotional attachment:
Premium Brands Category:
- Jaguar: The luxury brand has shown exceptional prowess in terms of emotional appeal and performance execution. Its impressive model lineup, including the F-Pace, I-Pace, E-Pace, F-Type and XF secured multiple APEAL awards. This achievement firmly establishes Jaguar as a dominant force in the premium segment, with its models delivering high levels of comfort, exhilaration, and driving experience.
- Land Rover and Porsche: Tying at 883 points, both brands are worthy contenders in the premium category. Land Rover’s Range Rover stood out as a model-level APEAL award recipient, showcasing Land Rover’s dedication to providing a remarkable driving experience and sophistication. Porsche’s 911 and Taycan also received model-level APEAL awards, reinforcing the brand’s reputation for crafting high-performance sports cars that captivate enthusiasts worldwide.
- BMW: With an overall score of 878, BMW continues to impress with its distinguished models. The BMW 7 Series, X4, iX, MINI Cooper, and MINI Countryman all secured model-level APEAL awards, reflecting BMW’s commitment to delivering cutting-edge design and exhilarating driving dynamics.
Mass Market Brands Category:
- Dodge: For a remarkable fourth consecutive year, Dodge tops the mass market segment with a score of 887. The Dodge Challenger earned a well-deserved model-level APEAL award, reaffirming Dodge’s dedication to providing thrilling performance, bold designs, and a distinct driving experience.
- Ram and GMC: Following closely behind Dodge, Ram claims the second spot with a score of 873, while GMC secures third place with a score of 858. Both brands demonstrated their ability to connect with drivers on an emotional level and deliver vehicles that excel in execution and performance.
- Hyundai/Genesis/Kia: The Korean conglomerate has shown exceptional prowess in terms of emotional appeal and performance execution. Its impressive model lineup, including the all-new Genesis GV60, Hyundai Santa Cruz, Kia Carnival, Kia EV6, Kia Forte, Kia K5, Kia Rio, Kia Stinger, and Kia Telluride, secured a record-breaking nine model-level APEAL awards.
While the APEAL Study celebrates the achievements of premium and mass market brands, it also highlights the impressive performance of electrified vehicles. Battery electric vehicles continue to gain momentum, outperforming their internal combustion engine counterparts in fuel economy satisfaction for the second consecutive year. Among BEVs, excluding Tesla, satisfaction scores improved by 2 points year-over-year, reaching an impressive 840, narrowing the satisfaction gap with gas-powered vehicles to a mere 3 points.
As the automotive industry continues to evolve, the 2023 J.D. Power APEAL Study showcases the strides made by automakers in creating vehicles that delight consumers and foster strong emotional connections. Through its meticulous evaluation of vehicle attributes and owner feedback, the APEAL Study celebrates brands that exceed expectations and deliver outstanding performance and driving pleasure.